Wheel of Mom

A lucky spin, a golden smile. To celebrate Mother's Day at Passage Roosendaal, we created a cheerful, high-energy activation that drew attention — and gave back. Shoppers could spin our custom Wheel of Mom for the chance to win gift cards from their favourite stores. With happy hosts, a bold pink backdrop, and a whole lot of charm, this pop-up made for the perfect moment of joy and visibility. Feel-good, photogenic and fun — a crowd-pleaser with a winning touch.